Display Standards


We believe customers are best served when consistency across channels, transparency of product attributes and choice among all relevant options are offered in the air travel shopping experience. 

Delta and our joint venture partners, Air France, KLM and Virgin Atlantic, have collaboratively developed joint display guidelines to ensure distribution partners keep pace with industry innovations and customer expectations.

Applying these standards to shopping displays elevates the customer experience and builds customer trust by ensuring that fares, products and features are displayed clearly and accurately across all channels. For information about our display guidelines, please contact your Delta Sales Account Executive.

Distribution Policy

These principles, rules and instructions apply to any entity displaying, advertising, booking, selling or ticketing Delta’s products and/or services.