As we work to modernize the entire distribution ecosystem, it's essential that corporate travelers see the same products in their booking channels as they do when using delta.com. This way, they trust the channel they prefer and don't have to leave that channel.
That's where NDC comes in. As we work to create expanded content for all channels, NDC will serve as the transmission vehicle that enables Delta to send greater amounts of content to our indirect channels and provide more personalized offers to customers.
While NDC plays an important role, we believe true retail transformation depends on three aspects working in tandem – better transmission plus better offers and better displays. We are working with industry partners to ensure all three areas evolve.