Delta expands ‘Faces of Travel’ program to increase representation in travel culture
At Delta, we believe that a more welcoming world, where everyone feels seen, included and respected, is a world worth welcoming. This is why we are building on our ‘Faces of Travel’ program by adding 100 new images to our Adobe Stock collection that authentically showcases diverse travelers out in the world enjoying travel in extraordinary ways.
The travel industry and culture have often portrayed a narrow and inaccurate view of people who travel, lacking representation of diversity in image and video content. While Delta has intentionally increased representation within its own marketing assets, Faces of Travel is a program that continues Delta’s long-term commitment to increase representation that the larger travel culture can tap into: from social media to tourism ads, and everything in between, while pushing against stereotypes that have been created and upheld.
Delta partnered with impact-focused creative company Kin to bring Faces of Travel to life in an innovative way. Together, we worked from conception to execution of the program, including the free visual library, now made up of over 200 photographs and 40 video clips. Diverse talent, both in front of and behind the camera, and capturing counter-stereotypical narratives remain critical to the concept, execution, and ongoing success of this multi-year program.
Learn more about the campaign at Delta.com/facesoftravel.
